New ad zapper has TV networks worried about sales

Big-wigs from the television industry met in New York this week and all the talk was about ad-skipping technology that's making its way into PVRs.Now, we may all press the fast-forward button through adverts but for the advertiser that's not necessarily a bad thing as technically eyes are still on the prize.Recently, though, Dish Hopper has added functionality to its recorder range that allows you to ditch the adverts completely and it could well have far-reaching implications for the TV industry, especially if the tech ends up in more popular set-tops.Speaking about the ability to skip adverts, Ted Harbert, the CEO of NBC Broadcasting, said the feature was completely wrong, explaining to the New York Times: "Just because technology gives you the ability to do something, does that mean you should? Not always."This view was backed by Leslie Moonves, the CEO of CBS, who said about the chairman of the Dish Network, the company behind Dish Hopper: "How does Charlie Ergen expect me to produce CSI."

New ad zapper has TV networks worried about sales

(AP) -- The maker of a new DVR that lets consumers zap away broadcast TV commercials at the touch of a button suggested Tuesday that the networks are being short-sighted in opposing the technology.

Tue 22 May 12 from Phys.org

New ad zapper has TV networks worried about sales, Tue 22 May 12 from AP

Ad-skipping DVR prompts fight for the future of TV

It turns out that consumers like the idea of watching TV shows with no other ads. And, surprise, the television networks are less than thrilled.

Fri 25 May 12 from CNN

Lawsuits over ad-skipping TV box

Satellite broadcaster clashes with US TV networks over a set-top box that strips ads out of recorded programmes

Fri 25 May 12 from BBC Technology

TV industry uneasy over PVR's ability to skip adverts

Big-wigs from the television industry met in New York this week and all the talk was about ad-skipping technology that's making its way into PVRs.Now, we may all press the fast-forward button ...

Thu 17 May 12 from Techradar

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