Facebook Now Requires Explicit Consent From Advertisers

Following their data privacy scandal and numerous revelations about how Facebook handles user data, the company is under intense scrutiny as they move forward. Facebook seems to be aware of that and has recently made some changes, one of which now requires advertisers gain explicit consent in order to do email or phone targeted based ads.According to Facebook, “Starting July 2, we’re strengthening the requirements for when an advertiser shares Custom Audiences from a customer file— such as with its advertising agency. In these cases, both parties will need to establish an audience-sharing relationship through Business Manager, and agree to our Custom Audiences Terms.”Note that this doesn’t apply to all ads and targeted ads that you see on Facebook, but are only applicable to Custom Audience advertising, but we suppose it is a start. In addition to gaining consent, advertisers will also need to disclose and declare where they might have gotten the contact info from.Users will also be given more control

Facebook Now Requires Explicit Consent From Advertisers

Following their data privacy scandal and numerous revelations about how Facebook handles user data, the company is under intense scrutiny as they move forward. Facebook seems to be aware of ...

Wed 13 Jun 18 from Ubergizmo

Facebook will soon require advertisers to obtain consent before sharing user information

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Wed 13 Jun 18 from Techspot

Facebook tells advertisers to get consent for email and phone targeting

Facebook has had no shortage of privacy debacles lately, and it's taking steps to prevent another one before it starts. The company has instituted requirements for its Custom ...

Wed 13 Jun 18 from Engadget

Facebook demands advertisers have consent for email/phone targeting

Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on ...

Wed 13 Jun 18 from TechCrunch

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