Google's Chrome ad blocker means the Web's largest ad company is also now advertising's biggest traffic cop

For the longest time ever, if Chrome users want to block ads on websites and video streams like on YouTube, they would only need to install a browser extension. However Google had previously announced that they would soon introduce native ad blocking in Chrome which is scheduled to go live on the 15th of February.To prepare users for the upcoming changes, Google has since published a blog post that details how the ad filtering system will work. For those hearing about this for the first time, it’s not as if Google hates ads, but rather Google’s ad filtering system will work by blocking ads that do not meet the “Better Ads Standards”.This is a set of standards that define what a “good” ad should be on both desktop and mobile, and also points out what kind of ads are deemed to be annoying/disruptive. This includes pop-up ads, ads that can only be closed after a countdown, autoplaying video ads with sound, sticky ads, and so on.Google will then rank ads as having a Passing, Warning, or Failing status. According

Google's Chrome ad blocker means the Web's largest ad company is also now advertising's biggest traffic cop

The Chrome tool has begun automatically blocking what Google has determined to be some of the Web's most annoying ads.

Thu 15 Feb 18 from The Washington Post

Google Chrome launches default ad-blocker

The latest versions of the web browser will block "annoying intrusive" ads from today.

Thu 15 Feb 18 from BBC Technology

Google turns on default adblocker within Chrome

Users of latest Chrome browser on Windows, Mac OS, Linux and Android will have some of most intrusive types of ads blocked automaticallyGoogle will start automatically blocking intrusive ads ...

Thu 15 Feb 18 from Guardian.co.uk

Google Explains How Chrome’s Ad Filtering Works

For the longest time ever, if Chrome users want to block ads on websites and video streams like on YouTube, they would only need to install a browser extension. However Google had previously ...

Wed 14 Feb 18 from Ubergizmo

Google Chrome's new built-in ad blocker goes live tomorrow

Starting tomorrow, Google Chrome will be equipped with a built-in ad blocker that's meant to prevent many of the most 'intrusive' ads that users find annoying, the firm said in a blog post. ...

Wed 14 Feb 18 from Daily Mail

Google shares details of Chrome's built-in ad blocker

Promoting the use of less intrusive ads is something that Google has been working on slowly over the past few years. Adsense does not allow sites to push ads in your face with large pop-ups ...

Wed 14 Feb 18 from Techspot

How Google Chrome will limit the ads you view

Tech giant rolling out ad filtering for its web browser to weed out bad ads.        

Wed 14 Feb 18 from USA today

How Chrome ad blocking already is changing the web - CNET

Google's browser doesn't go as far full-on ad blockers and won't stop ad trackers. But already it's cut ads on 42 percent of websites it's tangled with.

Wed 14 Feb 18 from CNET

Google explains how its Chrome ad filter will work

In a couple of days, Chrome will deploy its built-in ad filter that can keep the most annoying types of ads on the internet out of sight even if you don't use an ad blocker. In ...

Wed 14 Feb 18 from Engadget

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