You Tube could ditch unskippable thirty second adverts
Many of us can’t wait for the 5-second countdown to finish before we inevitably click on the “Skip” button to start the video that we want to watch on YouTube, however, Google has been selling 30-second preroll ads to advertisers that aren’t skippable. This means that viewers have to wait for a full 30 seconds before they can watch their video. It can be very irritating and it appears that Google has decided to do away with this ad product. According to a new report by Campaign, Google has confirmed that it’s going to phase out the 30-second unskippable preroll ads on YouTube starting 2018. The company further added that it aims to provide a better advertising experience for online users and that as part of that, it has decided to stop supporting 30-second unskippable ads starting next year.It’s going to focus instead on formats that work well for both users and advertisers. Google does point out that 20-second unskippable preroll ads will continue to like on and that it&
A spokesman for Google, the California firm who own the video sharing site, confirmed they will be history by 2018. It may be replaced by a 6-second format that can't be skipped.
Wed 22 Feb 17 from Daily Mail
Just nine more months of hell to endure.
Tue 21 Feb 17 from CNET
The video-sharing website will focus on shorter and skippable advertisements.
Mon 20 Feb 17 from BBC Technology
Many of us can’t wait for the 5-second countdown to finish before we inevitably click on the “Skip” button to start the video that we want to watch on YouTube, however, Google ...
Sun 19 Feb 17 from Ubergizmo
The unpopular ads will be gone in 2018.
Fri 17 Feb 17 from Arstechnica
Online advertising is always evolving and adapting to the latest publishing trends which, as of late, happens to be video. It’s no surprise, then, that one of the biggest online video ...
Fri 17 Feb 17 from Techspot
Fri 17 Feb 17 from HotHardware
If you're not paying for YouTube Red, you're likely used to the many different types of advertising the video service features. But next year, one of the more irritating formats ...
Fri 17 Feb 17 from Engadget
Google has announced that in 2018, it will end non-skippable 30-second ads that appear before a YouTube video. In a statement first given to Campaign then confirmed by The Verge, ...
Fri 17 Feb 17 from The Verge
YouTube's baneful half-minute advertisements may soon become a thing of the past.
Fri 17 Feb 17 from Techradar
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