What Cook's comments reveal about Apple's future
I'm not sure what my favourite Tim Cook quote from last night's AllThingsD interview is. "That's a great question. I'm not going to answer it"? "You're right. I'm not going to tell you?" "Who had the next question?" If anybody believed they'd be able to trick Apple's CEO into revealing anything he didn't want to, they were sorely disappointed.What's striking about the interview, I think, is that you really get a sense of the man: not just the core of steel that's taken him to the top of the world's most interesting company, but also the easy charm that makes him so famously likeable. It may well be an act, but if it is it's a really good one.Tim Cook didn't just charm his interviewers and bat away their questions, though. He spoke about some of the big issues affecting Apple, and about his own place in the organisation. The whole thing felt like a man stepping out from underneath the shadow of Steve Jobs.Substance to the styleIn among the assertions of Apple's general awesomeness, ther
When Apple CEO Tim Cook took the stage at the All Things Digital Conference Tuesday night, he wasn't just answering questions from Walt Mossberg and Kara Swisher -- he was also dropping hints ...
Thu 31 May 12 from CNN
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I'm not sure what my favourite Tim Cook quote from last night's AllThingsD interview is. "That's a great question. I'm not going to answer it"? "You're right. I'm not going to tell ...
Wed 30 May 12 from Techradar
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