Technology Blog

MyType application tried to assess personality traits of iPad users and would-be buyers. It doesn't make for pretty e-readingWhat do Stephen Fry, David Hockney, Duncan Bannatyne and Justin Bieber, not to mention a growing minority of readers of this newspaper, have in common? As iPad owners they're all part of a "selfish elite", finds one US company.MyType, a Facebook application which enables users to answer quizzes to determine their personality type, surveyed 20,000 people to try to determine what kind of people owned an iPad.The answer, it turns out, is pretty straightforward. Horrible people."iPad owners are an elite bunch," said MyType on its website. "They're wealthy, highly educated and sophisticated. They value power and achievement much more than others. They're also selfish, scoring low on measures of kindness and altruism."The firm surveyed the attitudes of more than 20,000 Facebook users towards the iPad, while also "determining" personalities and values. Of those who replied, 3% planned to buy,