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The battle between Amazon's Prime Instant Video and Netflix Watch Instantly continues to heat up, with Amazon following up a slew of rollouts on new devices like the Xbox 360 and the addition of a queue by locking up some exclusive TV content from Warner Bros. According to the press release (included after the break) Amazon's agreement means episodes of Fringe and The West Wing will be "On Prime Instant Video First" and not on other streaming services for the summer. Stats show and Netflix has repeatedly indicated that subscribers view more TV content than movies on these types of services so content exclusives may become even more important differentiators. Other shows specifically named include Dark Blue, Alcatraz and The Whole Truth, hit up the Prime site to see any other less prominent names that may have escaped mention.Continue reading Amazon, Warner deal brings Fringe, The West Wing to Prime Instant Video exclusivelyFiled under: Home EntertainmentAmazon, Warner deal brings Fringe, The West Wing to Pr