Behold, Slack’s new logo

Slack, the workplace chat app that plans to become a public company this year, is making a new marketing push that includes an updated logo. The multicolor hashtag logo of yore has been replaced by something that more closely resembling a pinwheel, while retaining the basic color palate. The lowercase “slack” wordmark also appears to have gotten a minor update. The company needed to change the logo because the old one was extremely problematic, the company said in a blog post. It was also extremely easy to get wrong. It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18º rotation), or with the colors tweaked wrong, it looked terrible. It pained us. The... Continue reading…

Behold, Slack’s new logo

9 hours ago from TechCrunch

Slack’s new logo trades a hashtag for a pinwheel

Slack, the workplace chat app that plans to become a public company this year, is making a new marketing push that includes an updated logo. The multicolor hashtag logo of yore ...

10 hours ago from The Verge

Slack 'seriously considering' direct market listing: source

Slack Technologies Inc is "seriously" considering making its stock exchange debut through a direct listing, a source familiar with the matter told Reuters on Friday.

Fri 11 Jan 19 from Reuters Technology

Slack planning to pursue direct listing: WSJ

Slack Technologies Inc is planning to go public through a direct listing, the Wall Street Journal reported on Friday, citing people familiar with the matter.

Fri 11 Jan 19 from Reuters Technology

Slack’s new logo ditches the beloved plaid hashtag

“It’s a new brand coming into maturity now. If they were ever going to change…it was the now or never moment,” says designer Michael Bierut. Slack, the beyond-successful ...

7 hours ago from Fastcompany Tech

Report: Slack is planning a direct IPO in 2019, like Spotify did last year

The interoffice messaging platform probably has enough cash on hand to IPO without an underwriter. Boo hoo, Goldman Sachs. Slack may bypass the marquee IPO underwriters like Goldman Sachs and ...

Fri 11 Jan 19 from Fastcompany Tech

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